Signed in as:
filler@godaddy.com
Signed in as:
filler@godaddy.com
There's safety in numbers, and there's also power in numbers.
In nature, safety in numbers lessens the chance you become dinner.
In business, safety & power in numbers provides leverage for service, costs, and scheduling.
Because of our substantial and growing client base, our vendors value our business. Not only do we get preferred pricing, but we also negotiate lower pricing as our spend increases. Because we are a highly valued client to our vendors, we have leverage. Leverage we use to benefit our clients.
Our collective client spend is substantial and vendors want us as their client because of our volume. We control a very large spend that vendors seek. They couldn't attract all of the business we control without hiring sales people to cultivate the customer base, which comes at a cost. A cost we don't pay because we've already cultivated the client base and control substantial spend levels.
Who do you think has better leverage and gets better pricing, a client spending $10-20,000 annually, or a client with a 6-7 figure spend? An individual client alone simply doesn't have the leverage we have, but collectively, our clients make us a huge client to our vendors, a whale if you will.
We use that leverage fairly, but we also use it to benefit our clients and lower their costs.
Just like pricing, we get preferred service from our vendors. Honestly, if our client needs it done, we get it done. Vendors aren't going to say no and risk losing our account.
Of course that is all within reason, and because we know the industry, we know what can or can not get done without making unreasonable requests.
We respect our vendors and we educate our clients. Both go a long way toward smooth and efficient business relationships that serve everyone well.
Like pricing and service, because of our immense purchasing power, we also get preferred scheduling when we need it, and most often at no additional charge for rush service.
Is a vendor going to schedule work for their largest client first, or make them wait?
That's rhetorical.
What it all comes down to is pretty simple economics. We're a huge client to many of our vendors. They want our business and provide the pricing, service and delivery we need for you, our client.
As mentioned, we respect our vendors and we do not take advantage of them or abuse our preferred client status, but we can get preferred service and treatment when we need it for our clients.